PARK CITY, UT (Nov. 16, 2016) – The U.S. Ski and Snowboard Association (USSA) announced today that Liberty Mutual Insurance, the fifth-largest auto and home insurer in the U.S., has renewed its relationship as the official insurance partner of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing through the 2019-2020 season. With the renewal, Liberty Mutual Insurance also signs on as the title sponsor of NASTAR, the world’s largest recreational alpine ski racing program.
Both the USSA and Liberty Mutual Insurance share the vision of creating lasting memories through sport. Liberty Mutual Insurance’s partnership with the USSA and NASTAR continues the insurer’s strong tradition of supporting elite U.S. Olympic athletes and grows that support to include a broader audience within the grassroots of skiing and snowboarding.
“We are excited to partner with USSA and help continue their mission of growing these sports to a wide audience,” said Seth Fishbein, Director of Sponsorship Marketing, U.S. Consumer Markets, at Liberty Mutual Insurance. “As Liberty Mutual Insurance strives to help our customers leave worry behind, we look forward to helping the ski and snowboard community do the same.”
Founded in 1968, NASTAR hosts over 100,000 racer days at 100 resorts across the country. As part of their partnership, Liberty Mutual Insurance will activate on race courses at all resorts throughout the season as well as at regional championships. The pinnacle of Liberty Mutual Insurance’s NASTAR activation will take place at the 2017 Liberty Mutual Insurance NASTAR National Championships March 23-26 at Steamboat Resort, CO. Over 1,000 competitors of all ages are expected to compete in individual and team races.
“Liberty Mutual Insurance’s dedication to NASTAR allows for a whole new audience of skiers and snowboarders to have a deeper and more meaningful connection with USSA,” said USSA Chief Marketing Officer Michael Jaquet. “The NASTAR sponsorship allows both organizations to partner together to expand participation and awareness of recreational ski racing in America. We’re also further developing the NASTAR property by adding more resorts, implementing a stronger marketing strategy and modernizing the website and database experience. The ability for Liberty Mutual Insurance to activate with our resort partners, our U.S. Ski Team Brand and our athletes make this a very important partnership for growth in our sport.”
For more information on Liberty Mutual Insurance NASTAR, visit www.nastar.com.
HIGHLIGHTS
- Liberty Mutual Insurance has renewed its partnership with the U.S. Ski and Snowboard Association through the 2019-2020 season.
- With the renewal, Liberty Mutual Insurance will be the title sponsor of NASTAR, as well as the official insurance partner of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing.
- Liberty Mutual Insurance’s partnership with NASTAR grows their support to include a broader audience within the grassroots of skiing and snowboarding.
- Liberty Mutual Insurance will have an on-course presence at all of NASTAR’s 100 resorts across the country.
- Primary activation events include regional championships as well as the NASTAR National Championships in Steamboat, CO March 23-26, 2017.
- More information on Liberty Mutual Insurance NASTAR can be found at www.nastar.com.
QUOTES
Seth Fishbein, Director of Sponsorship Marketing, U.S. Consumer Markets, Liberty Mutual Insurance
We are excited to partner with USSA and help continue its mission of growing these sports to a wide audience. As Liberty Mutual Insurance strives to help our customers leave worry behind, we look forward to helping the ski and snowboard community do the same.
Michael Jaquet, Chief Marketing Officer, USSA
Liberty Mutual Insurance’s dedication to NASTAR allows for a whole new audience of skiers and snowboarders to have a deeper and more meaningful connection with USSA. The NASTAR sponsorship allows both organizations to partner together to expand participation and awareness of recreational ski racing in America. We’re also further developing the NASTAR property by adding more resorts, implementing a stronger marketing strategy and modernizing the website and database experience. The ability for Liberty Mutual Insurance to activate with our resort partners, our U.S. Ski Team Brand and our athletes make this a very important partnership for growth in our sport.
