2014 Club Excellence Conference

The USSA Club Excellence Conference

was held May 13 and 14, 2014 in Park City, UT

The 2014 Club Excellence Conference had record attendance this year with participants totaling well over 100. Thanks to all for your participation. If you did not make it this year here is what you missed:

Tiger Shaw, USSA President and CEO - Opening Address to Club Leadership

Brian Krill, USSA Club Development Manager - Video: Top Factors Driving Club Success: notes from the field  PowerPoint: Top Factors Driving Club Success

Notes from the open workshop on club development and certification - questions and answers

Breakout Sessions: Session Descriptions and Presenter Information

A.1 Leadership and planning techniques: Where are we? Where are we going? How will we get there? - Brian Krill, USSA Club Development Manager

A.2 Making the most of your coaching staff: position descriptions and evaluation techniques - John Armstrong, Club Consultant

A.3 Best in the World: What does it look like at every level? What roles do we all play? - Bob Devaney, Club Consultant

B.1 Club development and certification: How can your club use new USSA club resources? - Brian Krill, USSA Club Development Manager

B.2 The art and importance of collaborations and strategic partnerships - Steve Cohan, Club Consultant and Rob Clayton, Executive Director SVSEF

B.3 Strategies and tools for getting parent and club buy-in for long term athlete development - Jon Nolting, USSA Sport Education Director

C.1 Strategies and tools for parent education and parent mentoring programs - Dave Galusha, Club Consultant

C.2 Implementing a consistent curriculum and common coaching language throughout your programs - John Armstrong, Club Consultant

C.3 Incorporating mental skills training and sport psychology - Lester Keller, USSA Performance Psychology Coordinator and SSCV Peak Performance Program Erin Beskid, SSCV Peak Performance Coach

D.1 Measuring long term organizational performance Brian Krill, USSA Club Development Manager

An athlete panel featured Alice McKennis (Alpine), Jackie Hernandez (SBX), Brennan Rubie (Alpine) and Heidi Kloser (Freestyle) who answered the following questions and much, much more! Their answers and insights were priceless - thanks to these athletes for their participation. 

  • What clubs were you invovled with? How did each play a role in your success?
  • What was your most important take-away from the club experience?
  • What is your advice for current club leaders?
  • When in your career did "Best in the World" mean something to you? What did it mean?
  • Who was your most influential coach and why?

A SWOT analysis was held for individual sports focussing on national athletic success from grassroots development to transitioning into elite competitions and the national team.


The final session was a presentation of podium club certifications

Below: Rowmark Ski Academy recieves a Gold Certification





Comments on the 2014 Conference
USSA Club Development

provides education, recognition and a formal certification process for all clubs in all areas of operations and performance. The program is based on a peer-reviewed Best Principles and Practices model.

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