PARK CITY, UT (Nov. 13) – The fast-paced competition action and globetrotting lifestyles of America’s top Olympic skiers and snowboarders will be featured on a new channel, the USSA Network, to be launched by the U.S. Ski and Snowboard Association on YouTube. The USSA Network will premier November 14 featuring original content on athletes including event, lifestyle and feature programming. Among the highlights on USSA Network will be the weekly program Snow Globe, produced by Echo Entertainment and hosted by former U.S. Ski Teamer and the voice of the X Games, Chris "Uncle E" Ernst. Snow Globe will showcase weekly news and World Cup highlights as well as entertaining features on top U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes. The channel will also highlight live streaming coverage from 10 top USSA events.
HIGHLIGHTS
- The U.S. Ski and Snowboard Association will premier the USSA Network on Nov. 14, with channel deployment on YouTube.
- The channel will feature original content on athletes including event, lifestyle and feature programming.
- Fans will also be able to watch live coverage of major events on the USSA Network, kicking off with the Audi FIS Alpine World Cup super G with live coverage from the Birds of Prey course in Beaver Creek, CO.
- The USSA Network will be easy to find on YouTube, providing fans with the opportunity to subscribe on the channel's homepage, www.youtube.com/ussanetwork
- The USSA Network playlists will provide easy access to every ski and snowboarding sport, with the system providing tracking sports of interest for subscribers and fans based on their past searches.
- Among the highlights on USSA Network will be an original weekly news and feature program, Snow Globe, an 8-10 minute broadcast every Wednesday available on-demand through the USSA Network on YouTube.
- Snow Globe, to be hosted by noted action sports celebrity Chris “Uncle E” Ernst, will become the first regularly weekly broadcast program with news and highlights of the sport. It is designed to create a conversation and interaction with fans, with weekly deployment on the USSA Network every Wednesday.
- Over 20 hours of live streamed events will be featured exclusively in the USSA Network YouTube video player including archiving content that fans will be able to access by athlete, event, run nation and other searches.
- USSA and YouTube have reached a multi-year agreement that provides impactful promotional and technological support to maximize audience and awareness for the USSA Network. YouTube offers a platform of 800 million global unique visitors with over four billion hours of video streamed each month.
QUOTES
Bill Marolt, President and CEO, USSA
Americans are motivated by athletic success and the USSA Network represents an opportunity to tell that story as well as provide insights into the lifestyles of our champions. YouTube is the perfect channel to complement our traditional broadcast coverage.
Michael Jaquet, Chief Marketing Officer
The USSA Network allows us to amortize our digital content across a rapidly growing platform like YouTube. We will mix traditional YouTube videos with the original content of our weekly Snow Globe broadcast, as well as live coverage on YouTube from many of our major events. This instantly upgrades and modernizes our content delivery plan.
Snow Globe is unique – there’s nothing like it right now in our sport. It allows us to be current and relevant with our fanbase, bringing in video highlights, lifestyle stories, and most of all allows us to be involved in a continued conversation with our fans all season long.
Claude Rubail, YouTube Global Head of Sports
The USSA Network on YouTube will speak to a whole new generation of future stars looking to tear it up on the snow. We’re anxious to partner with the USSA as it works to inspire the YouTube generation with its new channel offerings.
