PARK CITY, UT (Oct. 19, 2015) – When the Audi FIS Ski World Cup opens this weekend in Soelden, Austria, fans will have the most up-to-date news and information on the U.S. Ski Team in the palm of their hands with a new mobile iOS app from the U.S. Ski Team and Ski Racing International, LLC. The new app has a host of features from news to live timing to athlete profiles and action video.
The free app, developed and designed by Ski Racing International, features alpine, freestyle and nordic skiing, and gives users quick access to the news, videos and photos from usskiteam.com and skiracing.com. For users looking for the latest results from events, the app has an unparalleled mobile experience for viewing competition results, live timing and schedules. Through athlete profiles, fans can learn more about their favorite competitors, view their previous competition results and connect with them on social media.
“Over the past year, the USSA has been in the process of developing new digital tools to better connect our members and fans with our sports,” said U.S. Ski and Snowboard Association (USSA) President and CEO Tiger Shaw. “The U.S. Ski Team app powered by SkiRacing.com is a new way to engage with our fans and gives us an added tool to help reach new audiences and demographics. Through a strong mobile presence, we can provide our constituents with immediate access to relevant news and information wherever they are.”
SkiRacing.com and the U.S. Ski Team are two of the largest ski racing content providers in America. The app will feature insightful editorial content from SkiRacing.com writers, along with action video from the U.S. Ski Team.
“The collaboration and platform are focused on delivering our global multimedia coverage from the junior levels through the World Cup to our active audience of winter sport enthusiasts and supporters,” said Ski Racing Publisher and COO Claire Abbe Brown. “By covering domestic and international events and athletes as well as providing critical resources for snow sport fans, it is our hope that the U.S. Ski Team app powered by Ski Racing becomes the go-to mobile source for ski racing followers worldwide, including current and future fans of Team USA.”
The free U.S. Ski Team app is currently available to download in the Apple Store, with new content and updates set to roll out throughout the season.
HIGHLIGHTS
- In anticipation of the coming season, the U.S. Ski Team and Ski Racing International, LLC have developed a new, fan-oriented iOS mobile app.
- The free app features alpine, freestyle and nordic skiing, and gives users access to the most up-to-date information from the World Cup circuit and beyond.
- News and Media: Stay up to date with the latest U.S. Ski Team and Ski Racing news with full articles, photo galleries, videos and push notifications about breaking news.
- Athlete Profiles: Learn about U.S. Ski Team athletes, connect with them on social media and see their recent news and competition highlights.
- Competition Data: The U.S. Ski Team app provides users with an easy way to view the upcoming competition calendar, event results and cup standings.
- Get the App: The free U.S. Ski Team app is currently available to download in the Apple Store.
QUOTES
Tiger Shaw, President and CEO, U.S. Ski and Snowboard Association
Over the past year, the USSA has been in the process of developing new digital tools to better connect our members and fans with our sports. The U.S. Ski Team app, in partnership with skiracing.com, is a new way to engage with our fans and gives us an additional tool to help reach new audiences and demographics. Through a strong mobile presence, we can provide our constituents with immediate access to relevant news and information wherever they are.
Claire Abbe, Chief Operating Officer, Ski Racing International, LLC
The collaboration and platform are focused on delivering our global multimedia coverage from the junior levels through the World Cup to our active audience of winter sport enthusiasts and supporters. By covering domestic and international events and athletes as well as providing critical resources for snow sport fans, it is our hope that the U.S. Ski Team app powered by Ski Racing becomes the go-to mobile source for ski racing followers worldwide, including current and future fans of Team USA.
