PARK CITY, UT (Jan. 10) – Tire Rack, America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories, has been named Official Tire Retail Partner by the U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding. Tire Rack will partner with the USSA’s U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing brands as an associate sponsor with activation around five major USSA events nationwide this winter kicking off with the upcoming Jan. 17-19 USANA Freestyle Cup in the Olympic village of Lake Placid.
HIGHLIGHTS
- The U.S. Ski and Snowboard Association (USSA) has named Tire Rack as the Official Tire Retail Partner of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing with rights to brand logos.
- Tire Rack will activate as an associate sponsor at five major USSA events with on-site exposure including on-course banner signage plus presence on scoreboards and video boards.
- Tire Rack will be featured in USSA’s national television broadcasts with advertising on both NBC and the NBC Sports Network.
- Events will feature top Olympic skiers and snowboarders from around the world including alpine skiing, new Olympic events of freeskiing, freestyle and snowboarding.
- Tire Rack will debut at next week's Jan. 17-19 USANA Freestyle Cup in the Olympic village of Lake Placid, where the U.S. Freestyle Ski Team will take on the best moguls and aerials skiers in the world in an International Ski Federation World Cup.
- Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories.
- Drivers can consult a free Tire Decision Guide and access a wealth of additional information representing more than 2.7 billion miles of real-world tire data, about buying the correct tires for any driving condition and climate at www.tirerack.com. For specific test results, videos and tips including maximizing traction, checking tire pressure and measuring tread depth for winter conditions, visit www.tirerack.com/winter.
USSA Events
Jan. 17-19, 2013 - USANA Freestyle Cup (freestyle), Lake Placid, NY
Feb. 27-Mar. 2, 2013 - Sprint U.S. Grand Prix (freeskiing and snowboarding), Canyons
Feb. 1-2, 2012 - Sprint U.S. Grand Prix (freeskiing and snowboarding), Park City Mountain Resort, UT
Mar. 20-24, 2013 - Nature Valley U.S. Alpine Championships (alpine skiing), Squaw Valley, CA
Mar. 28-31, 2013 - Sprint U.S. Freestyle Championships (freestyle skiing), Heavenly Mountain Resort, CA
QUOTES
Bill Marolt, President and CEO, USSA
Tire Rack and the USSA share a common theme of performance that will be showcased at our events featuring Best in the World athletes.
Michael Jaquet, Chief Marketing Officer
Our USSA ski and snowboarding events reach a passionate audience of winter sports enthusiasts. Tire Rack has an opportunity to reach those fans through both on-site exposure at our major events plus through our national TV broadcasts on NBC and the NBC Sports Network. The connectivity with our events provides an opportunity to convey a performance message, which is in great alignment with the goals of our Olympic athletes.
Matt Edmonds, Vice President, Tire Rack
The choice to partner with USSA was an easy one. Just as the appropriate winter boots and equipment maximize performance for USSA athletes and fans, so do winter “shoes” for your vehicle. We make it our priority to help keep drivers safe on the road (or headed to the slopes) by researching, testing and educating the motoring public about the tires we sell and the choices that are right for them in, in any condition, especially winter.
About Tire Rack
Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Their team of over 100 test drivers (their sales team) tests tires from every major tire manufacturer on the company’s state-of-the-art, 11.7-acre test facility. The findings are then posted on the company’s website, www.tirerack.com, where consumers can make an educated decision on a tire, wheel or performance accessory purchase.
Tire Rack has also collected results from more than 150,000 consumer surveys representing over 2.7 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in their Video Center at www.tirerack.com/videos. Since 1979, Tire Rack has grown from a single-point retail store in Indianapolis to encompass over 2 million square feet of space in six distribution centers across the country. A diverse and broad in-stock inventory from 18 major tire and 49 wheel brands can be delivered anywhere in the country in two days or less. A national network of more than 8,000 independent Recommended Installers are available to service customers.
About the USSA
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for development in the sports. With a vision to make the USA the best in the world in Olympic skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. For more information, visit www.usskiteam.com, www.ussnowboarding.com and www.usfreeskiing.com.
