DENVER (Jan. 30, 2015) – The innovative technology and media company GoPro (NASDAQ:GPRO) was recognized by the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA) for its work in promoting America’s top skiers and snowboarders and providing technology to help them athletically. GoPro was named as the 2014 recipient of the Doc DesRoches Award, presented annually at the SIA Snow Show to a USSA supplier for its work in supporting the sport.
The award is named in honor of Doc DesRoches, a long time industry leader who helped form SIA and led it for two decades. During that tenure he was instrumental in development of the U.S. Ski Team's fundraising efforts, including the formation of the New York Ski and Snowboard Ball.
HIGHLIGHTS
The U.S. Ski and Snowboard Association (USSA) and and SnowSports Industries America (SIA) presented their annual Doc DesRoches Award to GoPro for its work in promoting U.S. skiers and snowboarders, as well as for providing technology to help athletes achieve their goals.
SIA and the USSA have presented the award annually since 2004 to recognize a national team supplier for its work in marketing the Team and athletes.
A USSA partner since 2011, GoPro’s iconic video has helped showcase the sports of skiing and snowboarding, as well as providing coaches and athletes with insightful training analysis.
The award is named in honor of Doc DesRoches, a long time industry leader who helped form SIA and led it for two decades. During that tenure he was instrumental in development of the U.S. Ski Team's fundraising efforts, including the formation of the New York Ski and Snowboard Ball.
The award was be presented at the GoPro trade show booth on opening day of the SIA Snow Show in Denver.
QUOTES
Julia Mancuso, Olympic Champion
GoPro is an awesome tool to not only give feedback on my training but to keep things interesting. It brings a hands-on approach to my training and to capturing different angles of my sport.
Tiger Shaw, President and CEO, U.S. Ski and Snowboard Association
Over time our USSA athletes have been fortunate to have the support of pioneers like Doc DesRoches. It’s an honor to carry his legend forward with this award each year. GoPro has become an extraordinary partner providing valuable support to our athletic programs.
Michael Jaquet, Chief Marketing Officer, U.S. Ski and Snowboard Association
Each year this partnership has become better and better as GoPro's media capabilities have expanded dramatically. What started out as a very strategic training tool for coaches and athletes has quickly expanded into one of the most successful content development and social media drivers that we have today. Driving awareness for our athletes and sports is a key USSA goal and this partnership is one of our best examples of that.
Todd Ballard, Senior Director of Lifestyle Marketing, GoPro
We are honored to receive this recognition from the USSA and SIA, and for the acknowledgment of GoPro’s impact on the evolution of snow sports. The ski and snowboard industry are part of our company’s heritage and we are committed to continuing our support of athletes to push the boundaries of creativity and innovation in storytelling and competitive performance.
David Ingemie, President, SnowSports Industries America
Doc DesRoches was an innovative leader of SIA and a pioneer in our industry. Similarly, GoPro has introduced a new era of how our sport is showcased to the public. Video of our top Olympic ski and snowboarding athletes is a vital way to bring our sport to the masses.
Doc DesRoches Award Winners
2004 - Rossignol
2005 - Atomic
2006 - All U.S. Ski Team suppliers
2007- Spyder Active Sports
2008 - Volkl, Marker, Tecnica
2009 – SmartWool
2010 – Under Armour
2011 – Head Skis
2012 – High Sierra
2013 – POC Sports USA
2014 – The North Face
2015 - GoPro
About GoPro
GoPro, Inc. is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to self-capture engaging, immersive photo and video content of themselves participating in their favorite activities. Our customers include some of the world's most active and passionate people. The quality and volume of their shared GoPro content, coupled with their enthusiasm for our brand, virally drives awareness and demand for our products.
What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to self-document themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions. And in doing so the world, in turn, is helping GoPro become one of the most exciting and aspirational companies of our time.
GOPRO, HERO, the GOPRO logo, and the GoPro Be A HERO logo are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.
About the USSA
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for development in the sports. With a vision to make the USA the best in the world in Olympic skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. For more information, visit
www.usskiteam.com,
www.ussnowboarding.com and
www.usfreeskiing.com.
About SIA
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAKTM and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at siasnowshow.com/sourcing. SIA is dedicated to growing the industry through consumer initiatives and websites, snowlink.com and wintertrails.org, marketing resources, services and collaborative programs to increase participation and move product. For more information, visit snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email:
SIAmail@snowsports.org.
