PARK CITY, UT (Oct. 22) – Over 1,400 skiers and snowboarders will take part in this season’s Pop-Tarts® U.S. Revolution Tour. The Rev Tour, celebrating its tenth anniversary, will feature stops in Seven Springs, PA, Boreal, CA and Sun Valley, ID. The steppingstone tour has helped launch the careers of some of the current stars of the sport who will be competing in Sochi. The tour will mark the debut season for Olympic sponsor Kellogg’s with its Pop-Tarts® brand as title sponsor.
HIGHLIGHTS
- The Pop-Tarts® U.S. Revolution Tour will celebrate its tenth anniversary with stops in Seven Springs, PA, Boreal, CA and Sun Valley, ID.
- The national tour plays a role in development of future Olympic snowboarders and freeskiers with over 1,400 athletes expected to participate.
- The Rev Tour is a prime circuit for members of the U.S. Snowboarding Rookie Team along with the U.S. Freeskiing Rookie Team, sponsored by The North Face.
- Among the alumni of the Rev Tour are 2014 Olympic Team candidates including snowboarders Kaitlyn Farrington (Sun Valley, ID), Matt Ladley, Arielle Gold (Steamboat Springs, CO), Faye Gulini (Salt Lake City) and Sage Kotsenburg (Park City, UT), along with freeskiers Aaron Blunck (Crested Butte, CO) and Maddie Bowman (S. Lake Tahoe, CA).
- Each of the three tour stops will feature halfpipe and slopestyle skiing and snowboarding, with the Boreal event including skicross and snowboardcross.
- The Rev Tour will open in Seven Springs, PA for the second straight year on the eve of the Olympics. Seven Springs has become one of the East’s most notable venues with a 22-foot halfpipe and very progressive slopestyle courses.
- Action heads in late February to Boreal, CA, home of Woodward Tahoe, for the first time in two seasons.
- The Rev Tour will wrap up in early March at Sun Valley, ID for the second straight year, with tour champions being crowned.
- The 2014 Tour marks the debut of Olympic sponsor Kellogg’s as title sponsor with its Pop-Tarts® brand.
2014 POP-TARTS U.S. REVOLUTION TOUR
Feb. 3-7 Seven Springs, PA Halfpipe/slopestyle
Feb. 23-28 Boreal, CA Halfpipe/slopestyle/cross
Mar. 3-7 Sun Valley, ID Halfpipe/slopestyle
NOTE: Each tour stop will feature comparable events in freeskiing and snowboarding.
QUOTES
Jeremy Forster, USSA Freeskiing and Snowboarding Director
Much of the talent and depth we’ll see on our 2014 Snowboarding and Freeskiing Olympic Team in Sochi stems from the role the Rev Tour has played for a decade. It’s given our U.S. athletes an opportunity to compete in world class venues against their international peers in a steppingstone to the Sprint U.S. Grand Prix, X Games and Olympics.
Nick Alexakos, Pop-Tarts® U.S. Revolution Tour Director
The success of the Pop-Tarts® U.S. Revolution Tour has been quality events at the best resorts in America for freeskiing and snowboarding. Each of our tour stops, including Seven Springs, Boreal and Sun Valley, provide the best venues and have valuable past Rev Tour experience to provide athletes with a launching pad to progress their careers.
Michael Jaquet, Chief Marketing Officer, USSA
The addition of Olympic sponsor Kellogg’s and the Pop-Tarts® brand to our USSA programs brings great credibility to our USSA athletic programs. Pop-Tarts® is a strong addition to the U.S. Revolution Tour which has grown tremendously in stature over the past decade and is a valuable steppingstone for developing snowboarders and freeskiers towards their Olympic goals.
